LPGA Expands Player-Driven Marketing to 25 LPGA Tour events, and Symetra Tour

After one year of success with opendorse, the LPGA looks to provide more access for players and partners

DAYTONA BEACH, Fla., June 18, 2019 – The LPGA and opendorse, the leading athlete marketing platform, today announced a partnership expansion as they head into year two of their alliance. The updated agreement will provide the LPGA, the Symetra Tour and 25 LPGA Tour events with access to help players publish content on their social platforms.

In the first phase of this partnership, 85 golfers and ambassadors published LPGA content to their personal social channels with opendorse. The posts earned more than 2.5 million impressions, helping players build their Twitter and Instagram audiences by an average of 31.5 percent.

"As players, we understand that social is powerful for us individually, but also for women's golf," said Brittany Lincicome. "The LPGA and opendorse have made it incredibly easy for us to share our highlights and promote the game."

With the expanded agreement, players competing on the Symetra Tour, the LPGA’s official qualifying tour, will have access to share similar brand-building content. Additionally, 25 LPGA Tour events will now be able to push content to players to promote and highlight their performances.

"Year one with opendorse really showed us the power of athlete-driven social media," said Tina Barnes-Budd, LPGA Director of Social Media/Marketing. "We knew the players had an incredibly strong connection to their fans, but the results surpassed our own expectations. I'm incredibly excited to not only provide the same opportunity for the Symetra Tour and 25 tournaments, but to expand the LPGA's role in helping players build their own brands."

Blake Lawrence, opendorse CEO, said: "The LPGA understands that the path to growing the game with young fans is by partnering with players on social. The simple truth is that there's no replicating the athlete-fan connection, and the LPGA's approach is the smart fit for this era of sports consumption. These players and the leaders at LPGA have our team incredibly excited for the future of women's golf."

About opendorse

opendorse helps athletes share content on social. More than 7,000 athletes around the world use opendorse to receive content from partners and publish to their social channels with one click. Leading sports organizations like the PGA TOUR, NFLPA, LPGA, dozens of professional and collegiate sports teams, and hundreds of brands use the platform to send video highlights, photos, GIFs, and more to athletes.

The publishing process is lightweight. Once registered, athletes receive a text message when their team, league, or brand partner has content for them to share on social media. The athlete simply reviews the content and hits 'approve' - opendorse does the rest. Founded in 2012 by two former Nebraska football players, opendorse has become the world's leading athlete marketing platform.

About the LPGA

The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women’s Network and the LPGA Amateur Golf Association.

Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga andwww.youtube.com/lpgavideo, and on Instagram at @lpga_tour.