HALL OF FAME GOLFER
ANNIKA SORENSTAM LAUNCHES

SIGNATURE FRAGRANCESA Fragrances announced today that it has launched ANNIKA, a signature fragrance inspired by legendary golfer Annika Sorenstam. The fragrance is now available in the United States and online at www.AnnikaFragrance.com. Shipments to the United Kingdom, Scandinavia, Germany and other locations will begin in late May.

Arguably the most dominant female golfer of all time, Annika has transcended her sport to become a prominent mainstream athlete and celebrity. Throughout her storied career, she rewrote the LPGA and Ladies European Tour record books, won countless awards and events and brought unprecedented attention to women's golf. Along the way, she has inspired millions of young women worldwide.

“It is an honor for me to have a fragrance that bears my name,” said Annika. “Confidence is so alluring for a woman in any industry, and I want the women who wear ANNIKA to feel that.”

Marking the first time a professional female golfer has launched a signature fragrance, ANNIKA by Annika Sorenstam will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women. Available in a 50 ml and 100 ml eau de parfum, the fragrance evokes the essence of Annika, a distinctive, casually elegant and naturally beautiful woman.

“Our consumer research has shown that ANNIKA appeals to a wide range of women ages 16 to 65,” said Jon Klein, vice president of sales for SA Fragrances. “We have created a casually fresh, sweet, sparkling and natural fragrance that bridges the age, income and ethnic markets."

SA Fragrances has found that not only has the golf market embraced ANNIKA, but also beauty channels, including high-end spas, salons and perfumeries.

About Annika:Annika is the greatest female golfer of our generation and often regarded as the best player in LPGA history. Her prestigious list of accomplishments includes her 2003 induction into the World Golf and LPGA Halls of Fame, ten Major Championships, 89 worldwide professional victories, eight LPGA Player of the Year Awards and participation on eight Solheim Cup teams. In June 2008, Annika was named a USGA Ambassador. Annika has worked hard on her off-the-course businesses, which include the ANNIKA Academy, the ANNIKA Foundation, the ANNIKA Collection with Cutter & Buck, ANNIKA Financial Group, numerous golf course design projects, along with her website and blog. New projects include ANNIKA fragrance and wine, both launched in May 2009.