Yokohama Tire
Corporation to be Title Sponsor
of LPGA
Tournament in Alabama
The inaugural ‘Yokohama Tire
LPGA Classic’ is set for September 18-21
in
Prattville, Alabama along the Robert Trent Jones Golf
Trail
FULLERTON,
CALIFORNIA, February 4, 2014 – Yokohama Tire
Corporation (YTC) announced today it has signed a multi-year agreement with the
Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the
Ladies Professional
Golf Association (LPGA) tournament in Prattville, Alabama, about 10 miles from
the state capital of Montgomery.
The 2014 tournament –
the Yokohama Tire LPGA Classic – will be conducted September
18-21 on the Senator Course
at Capitol Hill along the RTJ Golf Trail, which consists of 26 courses on 11
sites stretched across Alabama.
“From Lorena Ochoa
winning here twice to Lexi Thompson becoming the youngest winner in the LPGA
at that time, golf
history has been made in Prattville. We are delighted Yokohama is bringing this
great tradition back and will make it better than ever,” said John Cannon,
president of the RTJ Golf Trail.
“This is an
opportunity for Yokohama to get our brand in front of a new audience,” said
Andrew Briggs, YTC director, marketing and product planning. “The LPGA and RTJ
Golf Trail are world-class organizations. We’ll work directly with them to
maximize our agreement, incorporating dealer and consumer activities throughout
the year to further promote our full line of tires.”
Briggs said the
LPGA sponsorship fits into Yokohama’s expanding sports marketing program, which
includes partnerships with the National Basketball Association’s Los Angeles
Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los
Angeles Angels and New York Yankees.
“We are honored
and excited to welcome Yokohama to the LPGA family,” said LPGA Commissioner Mike
Whan. “The River Region and RTJ Trail are fantastic hosts, and now together with
Yokohama, we’re excited to bring the world’s best female golfers back to
Prattville.”
Added Cannon:
“With Yokohama as the new title sponsor, this tournament will be an even larger
international event. Yokohama brings its global presence to showcase some of the
premier women golfers from around the world. All
eyes of the international golf community will be on America’s original golf
trail.”
About Robert
Trent Jones Golf Trail
Funded by the
Retirement Systems of Alabama, the Robert Trent Jones Golf Trail was built to
help expand tourism, recruit industry and attract retirees, thus strengthening
the state’s economy while adding to the quality of life for all Alabamians. The
RTJ Golf Trail opened in 1992 and celebrated its 10 millionth round on Oct. 23,
2013. From Mobile Bay to the Tennessee River, the RTJ Golf Trail has 26 courses
on 11 sites across Alabama. In 2012, the economic impact of both the LPGA events
in Mobile and Prattville exceeded $30 million.
About LPGA
(Ladies Professional Golf Association)
The LPGA is the
world’s leading professional golf organization for women. Founded in 1950, the
association celebrates a diverse and storied membership with more than 1,700
members representing 29 different countries. With a vision to inspire, empower,
educate and entertain by showcasing the very best of women’s golf, LPGA Tour
Professionals compete across the globe, while dedicated LPGA Teaching and Club
Professionals (T&CP) directly impact the game through teaching, coaching and
management. The Symetra Tour consistently produces a pipeline of talent ready
for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow
the LPGA on its television home, Golf Channel, and on the web via:
www.LPGA.com,
www.twitter.com/lpga,
and www.youtube.com/lpgavideo.
About Yokohama Tire
Corporation
Yokohama Tire
Corporation is the North American manufacturing and marketing arm of Tokyo,
Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales
company of premium tires since 1917. Servicing a network of more than 4,500
points of sale in the U.S., Yokohama Tire Corporation is a leader in technology
and innovation. The company’s complete product line includes tires for
high-performance, light truck, passenger car, commercial truck and bus, and
off-the-road mining and construction applications. For more information on
Yokohama’s extensive product line, visit www.yokohamatire.com.
Connect with Yokohama
Tire Corporation:
Yokohama is a
strong supporter of the tire care and safety guidelines established by the
Rubber Manufacturers Association and the National Highway Transportation and
Safety Administration. Details can be found at the “Tire Care & Safety”
section at www.yokohamatire.com.
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