PBA Announces Renewed Bayer®
Aspirin and New One A Day® Association

The Professional Bowlers Association (PBA) and Morristown, N.J.-based Bayer Consumer Care have agreed to a renewed and expanded association. One A Day® Men’s 50+ has become the official multivitamin of the 2010 Lumber Liquidators PBA Tour in addition to the already established partnership with Bayer Aspirin as the official pain reliever of the Tour.

The agreement includes title sponsorship of the One A Day Dick Weber Open Jan. 26-31 in Fountain Valley, Calif., plus a package of commercial spots, signage, banner advertising on PBA.com, ESPN Classic re-airs and other promotional opportunities throughout 2010.

The agreement also includes sponsorship of the on-air fan player question feature during ESPN telecasts which will be called “More of What Matters to You” presented by One A Day.

“Not only are we excited to continue Bayer Aspirin’s relationship with the Professional Bowlers Association as the official pain reliever but also the opportunity to add One A Day Men’s 50+ as PBA’s official multivitamin,” said Bayer HealthCare Vice President of Marketing and New Business Barton Warner. “We want to take advantage of this opportunity to expand our relationship with the PBA given the value of how effective the organization has been in connecting with its fan base over the years.”

One A Day Men’s will sponsor three bowlers—reigning PBA Player of the Year Wes Malott, two-handed star Jason Belmonte and reigning U.S. Open champion and recent Pepsi Red, White and Blue Open winner Mike Scroggins. The competitors will wear the One A Day logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the One A Day logo.

“We are very excited to join with Bayer in expanding our partnership to include the One A Day brand,” said PBA Commissioner and CEO Fred Schreyer. “This is an example of how PBA strives to bring the best possible marketing value to its sponsors.”

2010 LUMBER LIQUIDATORS PBA TOUR SCHEDULE
(All ESPN telecast times are Eastern)


Jan. 12-17 PBA Earl Anthony Memorial and PBA Women’s Series Earl
Anthony Memorial, Earl Anthony’s Dublin Bowl, Dublin, Calif.,
(ESPN telecast Jan. 17, 1 p.m.)

Jan. 19-24 PBA Tournament of Champions, Red Rock Lanes, Red Rock
Casino, Las Vegas, Nev. (ESPN telecast Jan. 24, 1 p.m.)

Jan. 26-31 One A Day® Dick Weber Open, Fountain Bowl, Fountain Valley, Calif.,
(ESPN2 telecast Jan. 31, 1 p.m.)

Feb. 7 Chris Paul Celebrity Invitational
(ESPN telecast Feb. 7, 2 p.m.)

Feb. 9-14 USBC Masters, National Bowling Stadium, Reno, Nev. (ESPN
telecast Feb. 14, 1 p.m.)

Feb. 16-21 Bayer® Don and Paula Carter Mixed Doubles, Brunswick Zone-Wheat Ridge,
Wheat Ridge, Colo. (ESPN telecast Feb. 21, 1 p.m.)

Feb. 22-28 67th Lumber Liquidators U.S. Open, Woodland Bowl,
Indianapolis (ESPN telecast Feb. 28, 12:30 p.m.)

March 2-7 Etonic Don Johnson Eliminator, Sequoia Lanes, Columbus, Ohio
(ESPN telecast March 7, 2 p.m.)

March 16-21 Go RVing Match Play Championship, Norwich Bowling Center,
Norwich, Conn. (ESPN telecast March 21, 1 p.m.)

March 23-28 GEICO Mark Roth Plastic Ball Championship, AMF Babylon Lanes,
West Babylon, N.Y. (ESPN telecast March 28, 2 p.m.)

March 29-April 4 Lumber Liquidators Marathon Open, AMF Country Club Lanes,
Baltimore, Md. (ESPN telecast April 4, 1 p.m.)

April 6-8 PBA Experience Showdown presented by BOWL.COM (Special
Event), USBC International Training Center, Arlington, Texas (ESPN
telecast April 11, 1 p.m.)

April 6-8 PBA Women’s Series Showdown presented by BOWL.COM
(Special Event), USBC International Training Center, Arlington, Texas
(ESPN telecast April 18, 1 p.m.)