ANNIKA ACADEMY BECOMES CERTIFIED
CALLAWAY PERFORMANCE CENTER


Since 2007, Hall of Fame golfer Annika Sorenstam has shared her passion for golf and fitness along with her own personal coaches with guests at the ANNIKA Academy. The 5,400 square foot state-of-the-art teaching facility is modeled after the process used to mold Annika into one of the most dominant forces in the history of golf. Now, the academy will increase its offerings by becoming one of few certified Callaway Performance Centers (CPC).

As a CPC, the ANNIKA Academy will feature the Callaway Performance Analysis System (CPAS) which is a dual camera based 3D launch monitor system that will measure the club head and golf ball speeds, launch angle, back-spin, side angle, club path and attack angles. CPAS is the same technology that Callaway Golf utilizes for research and development testing as well as club fitting for their PGA TOUR and LPGA professionals. Academy team members Charlotta Sorenstam and Mark Bereza are certified Callaway Golf trained Club Specialists who are trained to analyze and interpret CPAS numbers and select the appropriate Callaway golf equipment to match and ultimately maximize each golfer’s potential.

“I’m happy to continue my relationship with Callaway Golf beyond my playing days,” Annika said. “By becoming a Callaway Performance Center, we get to share the latest fitting technology that the best players in the world use with our guests. Being custom fitted by our team for Callaway’s latest equipment will certainly help golfers improve their game.”

The ANNIKA Academy staff includes Annika’s only ever swing coach Henri Reis, and longtime personal trainer Kai Fusser. Their simple techniques inspire players of all skill levels to reach their potential by transferring more energy and power from the gym to the golf course. The Academy has two spacious hitting booths that offer custom club fitting and video swing analysis. Complete with a modern fitness room, conference room, and full-service locker rooms, the Academy provides individualized golf instruction, personalized fitness and nutrition programs, and custom corporate packages. Guests can play with Annika or benefit from the proven methods of the coaches who guided her illustrious career. With the guest to instructor ratio guaranteed to be no more than four to one, guests are assured an incredible amount of individual attention.