Friday, July 3, 2009

STU UPSON NAMED USBC
EXECUTIVE DIRECTOR

Stu Upson has been named executive director for the United
States Bowling Congress by the USBC Board of Directors. Upson brings to USBC
20 years of sports and entertainment business management experience and a proven track
record of success in a variety of organizations.

Since 2002, Upson has served as senior vice president for Skip Barber Racing, the
world's largest automotive education and entertainment company. Based in Lakeville,
Conn., Skip Barber Racing operates more than 1,000 events annually at more than two
dozen venues across North America offering driving training, amateur and professional
race series and corporate programs.

"Stu Upson is a uniquely talented sports business executive," USBC President Jeff Boje
said. "The Board conducted an exhaustive nationwide search, and Stu emerged as the
clear choice to lead USBC. He brings tremendous experience growing the financial
strength and visibility of sports organizations to USBC."

While at Skip Barber Racing, Upson was instrumental in a corporate turnaround from
bankruptcy in 2001. His leadership helped generate double-digit annual revenue growth,
create new customer service quality guidelines and return the company to profitability.

"I am extremely excited about joining USBC," Upson said. "The sport of bowling has
tremendous potential for growth, and I look forward to working with the Board of
Directors and the staff in Arlington to serve USBC membership and lead the sport to
future success."

Prior to his position at Skip Barber Racing, Upson served as senior vice president for
Venue3D, a joint venture between the William Morris Agency and Mills Corporation to
provide marketing consulting services for retail developers and properties.

Upson also spent four years as senior vice president of sports and entertainment
marketing for First USA Bank. At First USA Bank, Upson established a sports affinity
credit card program, signing agreements with more than 200 sports and entertainment
properties. Earlier in his career, Upson served as vice president of business development
for Major League Baseball Properties.

A graduate of Claremont McKenna College in Claremont, Calif., Upson currently lives in
New Canaan, Conn. Upson will begin his duties at USBC headquarters in Arlington,
Texas on July 13.

USBC Chief Operating Officer Kevin Dornberger will remain with the organization in a
senior executive role with a title to be determined.

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