Thursday, July 16, 2009

BPAA APPOINTS STEVEN D. JOHNSON
AS EXECUTIVE DIRECTOR

The Bowling Proprietors' Association of America
(BPAA) announced today that it has appointed Steven D. Johnson to serve as
its Executive Director, effective August 3, 2009. In this role, Johnson
will lead association efforts to help the $10 billion bowling industry
build upon its resurgence in popularity and maintain continued increases in
consumer participation through a strategic vision that includes further
domestic and international growth, as well as expanded partnership
marketing and nonprofit initiatives.

"Steven is joining BPAA at an exciting time and a critical juncture in
bowling's history. In recent years, bowling has enjoyed a tremendous
resurgence in popularity fueled by the emergence of 'entertainment' bowling
centers and increased participation across all age levels, particularly
among youth bowlers," said Jim Sturm, BPAA President and United States
Bowling Congress Director. "We now have a unique opportunity to channel
this momentum to take bowling to greater heights than ever before and I'm
confident that Steven is the man to help us get there.”

Johnson, who brings 20 years of senior-level management experience, joins
bowling after a decade in the racing industry. He has been instrumental in
leading the growth of some of racing's largest brands, serving as President
and CEO for such entities as Heartland Park, CHAMP Car World Series (CART)
and Sports Car Club of America (SCCA).

"I feel very fortunate to join BPAA during this time of growth and
opportunity, and to be part of such an incredible team," said Johnson.
"Bowling has proven to be one of the few recession-resistant industries and
an activity that transcends boundaries of age, race and geography. We can
also offer a platform that is unique in any industry, access to more than
68 million bowlers and 3,400 centers across virtually every U.S. market.
This industry is primed for even further growth and I'm proud and excited
to play a role in helping to lead the next chapter."

Johnson joins BPAA after serving for more than a year as President and CEO
of Heartland Park, an internationally recognized multi-use entertainment
complex. Previously, he spent three years as President and CEO of CHAMP
Car World Series (CART), a leading global brand in sports and entertainment
and the longest running global racing series in the world. Prior to CART,
Johnson acted for four years as President and CEO of Sports Car Club of
America (SCCA), the leading automotive nonprofit membership organization in
the world, consisting of 110 regions, 64,000 members and two for-profit
subsidiaries. He previously held senior-level management positions at
National Hot Rod Association, Honeywell and Master Lock Company.

"Steven's appointment follows an exhaustive search that began more than six
months ago. Our goal was to find a sports industry leader who brings
vision, a proven track record for success and a passion for bowling. We
found all of these qualities in Steven and are confident that he is the
perfect person to usher bowling into a yet another phase of growth," said
Cathy DeSocio, Secretary of the BPAA Board.

Johnson will relocate to Texas along with his wife Cheryl and son Alex. He
succeeds John Berglund who is retiring at the end of 2009 after having
served for eight years as the organization's Executive Director. Added
Sturm, "We would like to thank John for his leadership, years of service,
support during this transition and tremendous contributions to our great
sport."

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