Roscoe Beer Company (RBC) Operatons Manager
Tera "Dixie" Luty posses exceptional public relations abilities as was
professionally put on display recently during an interview visit we had with
her.
Our interview with Tera was scheduled to obtain
information and include her in our Business and Professional Women's issue. The
RBC is located at 145 Rockland Road.
While interviewing her out of state visitors Ned and
Nancy Morrison from Kingston, Mass. entered the store asking questions about the
Trout Town American Amber Ale.
The Morrison's noted they were on vacation, were staying
at the Villa Roma in a time-share and were touring Sullivan County and other out
of county New York breweries.
A very knowledgeable Tera Luty, poured the Morrison's a
small sample of the American Amber Ale and carefully explained details about the
Roscoe Beer Company beer and the basic overall operations of the
company.
She even pointed out other Brewery operations in the
county, gave directions to where the Morrison's could enjoy a good meal and a
glass of the American Amber Ale.
Tera definitely acted in the best interest of her company
and Sullivan County tourism which resulted in the sale of numerous Roscoe Beer
Company souvenirs all of which benefit the local economy.
The 30-year-old Luty has been the Operations Manager for
some four months now with her duties including giving out free beer tasting
samples, in-store sales, performs all accounting and bookkeeping including the
pay roll, coordinates all sales, does on the road sales, posts weekly sales and
coordinates deliveries.
She displays great public relations
skills.
Noting that she enjoys all aspects of this new job Tera
said, "it is very exciting to be part of the Roscoe Beer Company because this
company is a fast growing and very community-minded business."
Asked what she considers the most challenging part of her
job Tera said, " each day is a new challenge....not only is this a new position
for me but it's also a brand new business and I continue to learn new
characteristics of the company and strive to do my best to
represent
the Roscoe Beer Company."
"The most rewarding part of this position is the positive
feedback received from the consumers as it is satisfying to know that RBC
is providing a quality product that the community supports," and "the more small
businesses continue to support one another the better it is for all," Luty
said.
Tera's education background includes graduating from
Delaware Valley Central High School and SUNY Albany with a degree in marketing
and management.
Professional certifications include being a Notary
Public.
So I Married An Ax Murderer is her favorite movie and in
her spare time Tera enjoys her golf league, gardening, cooking and RBC quality
control.
In regard to her favorite vacation spot she likes a trip
to Florida "to visit grandma as this is always good for the
soul."
Her favorite quote is "everything happens for a
reason."
Civic or volunteer affiliations include the Alan Milk VFW
Ladies Auxiliary and secretary of the Welsh Cabin Board.
Her family consist of parents Steve and Peg Luty, brother
Brad Luty and her pet dog Ellie the Goldendoodle.
When asked where she got her nickname "Dixie" from Tera
said "company owner-management just gave everyone a name."
PHOTO IDENTIFICATION
TARA AT HER DESK
TARA STANDING NEXT
TO MEMORABILIA SHIRTS
TARA POURING A SAMPLE OF THE BEER
TARA WITH NANCY AND NED MORRISON OF KINGSTON,
MASS
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