BOWL EXPO CAPTURES CHECKERED FLAG WITH DALE EARNHARDT JR.
Two-time NASCAR Champion Scheduled To Welcome The Bowling Industry


The bowling industry is revving up for its premier
annual convention and trade show this year at the Mandalay Bay Resort
and Casino in Las Vegas, June 21-25. The event will be as busy as pit
road with the scheduled appearance by Dale Earnhardt Jr. to welcome the
industry to the venue, Monday, June 22.

The 34 year-old Earnhardt is a third-generation driver in a family
forever connected to the sport of stock-car racing. After winning the
1998 and 1999 NASCAR Nationwide Series titles, Earnhardt became the only
third-generation NASCAR champion. He follows his legendary father, Dale
Earnhardt Sr., a seven-time Cup champion and winner of 76 Cup Series
races and his grandfather, Ralph Earnhardt, the 1956 NASCAR Sportsman
champion, and 2007 National Dirt Late Model Hall of Fame inductee.
Combined, the Earnhardt family has 10 NASCAR championships.

Dale's flair for originality and common-sense charisma has helped
propel him to one of the most popular figures in sports. Race fans have
selected him six times as the winner of NASCAR's Most Popular Driver
award. And his appeal is not just limited to race fans. He has appeared
numerously on Harris Interactiveв's annual polling of America's Top
10 Favorite Athletes, frequenting the list with such names as Michael
Jordan, Tiger Woods, Brett Favre and Derek Jeter. In a recent Forbes
Magazine poll, Earnhardt was listed among the top-five athletes in
corporate endorsements; in May, 2004, RACER magazine noted him as one of
the most influential persons in sports; and in 2007 the Charlotte
Observer called him one of the top-10 most powerful people in NASCAR.

This year will be Earnhardt's 10th racing in the NASCAR Sprint Cup
Series and his #88 Chevrolet will hit the tracks sporting the colors of
Pepsi Cola's Amp Energy brand and the Army National Guard.

The International Bowl Expo is the bowling industry's premier annual
convention and trade show featuring nearly 800 exhibits and
approximately 300 companies showcasing a wide-array of products and
services. There will also be 50 seminars and workshops on the latest
trends, marketing ideas, profit center opportunities, and tools to help
owners, operators and managers build their businesses and spread the
excitement of bowling throughout their communities.

Sponsors who make IBE09 possible include Pepsi-Cola, the official soft
drink of bowling; Anheuser-Busch; Brunswick, North Pointe Insurance
Group and QubicaAMF Worldwide.

International Bowl Expo's registration booklets will be in the mail
soon. Online registration and other information will be available on
the official Bowl Expo Web site, www.BowlExpo.com; or by calling the
Expo answer line: 888.649.5585.