SPORTS MARKETING SPECIALIST BRANDI BLOODWORTH CONNOLLY NAMED USBC
DIRECTOR OF MARKETING

ARLINGTON, Texas - Brandi Bloodworth Connolly has been named director
of marketing for the United States Bowling Congress by USBC Vice
President of Media Pete Tredwell. Connolly will lead a team focused on
creating innovative marketing strategies and partnership activation
plans for USBC. She begins her duties Jan. 5.

Connolly recently served as the director of sponsorship and marketing
for the Super Bowl XLII Host Committee in Scottsdale, Ariz., where she
oversaw local marketing, sponsorship activation, hospitality and
merchandising. Her management led to the development of multiple
marketing campaigns attracting thousands of volunteers and generating
millions of dollars in revenue ahead of the event.

Previously, Connolly was special projects manager at Squires Sports
Group (now Hawkeye Sports and Entertainment) in Dallas, where she
created and directed "health-active" sports campaigns for Michelob
ULTRA, Westin Hotels & Resorts and Rodale, Inc. She also has served as a
freelance market research and strategic analysis consultant to numerous
properties and agencies.

"Brandi's experience with sponsorship and marketing of high-profile
sports is exactly what we need,” Tredwell said. “She's a rising star
in the sports marketing industry, and we're extremely pleased to have
her on board."

Connolly completed her Master of Business Administration degree with a
specialization in sports business at the W.P. Carey School of Business
at Arizona State University and her Bachelor of Arts in corporate
communications and public affairs at Southern Methodist University.

“I am thrilled to be joining the USBC at such an exciting time for
the sport of bowling,” Connolly said. “As one of America's favorite
pastimes, bowling's potential for rejuvenation and growth is boundless.
I am confident that our team will shine a new spotlight on the sport,
grow the USBC's memberships and partnerships and provide an even higher
standard of service and satisfaction to existing USBC members and
partners.”

Connolly resides in Dallas with her husband Brian and their dog
Buster.

United States Bowling Congress
The United States Bowling Congress, as the national governing body,
ensures the integrity and protects the future of the sport, provides
programs and services to nearly 2.5 million adult and youth members and
enhances the bowling experience.