NEW ARCH RIVAL OFFERS POWER AND CONTROL WITH ITS 300 REACTIVE PLUS

Designed for the most detailed of league bowlers, the new Arch Rival from Columbia 300 is a champion on medium oil. “Arch Rival is the perfect sophomore introduction to the Rival performance line,” said Chad Murphy, brand manager. “As anticipated, it offers more length, better backend and, with its superior surface texture, cleaner ball motion. Arch Rival gets five more boards in the backend than Rival.” Arch Rival contains the “Spinner” core found in Rival, but it introduces a brand new coverstock from Columbia 300, “300 Reactive Plus.” The ‘plus” in the name means more length; bowlers will see less traction up front and more on the back, making it the perfect combination of power and control needed to perform at the highest levels of the game. Available June 17 in 12 – 16 pounds, Arch Rival is Red/Green/Black. For more information, visit www.columbia300.com. Based in Hopkinsville, Kent., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally. The company's consumer product brands include Ebonite, Hammer, Robby's, Columbia 300, Track and Powerhouse™. Its commercial product brands are Ebonite VanTech Capital Equipment, Vantage Genuine Parts and Ebonite Bowling Center Direct.