PBA Launches New Online Video Service
“Xtra Frame” offers fans exclusive look at matches, behind-the-scenes action

SEATTLE (December 3, 2007) — The Professional Bowlers Association (PBA) announced today the launch of “Xtra Frame,” a new online, subscription-based video service through PBA.com which offers fans a wide variety of exclusive video content.

Xtra Frame will offer an exclusive “Match of the Week” from each event’s Round of 8 throughout the 2007-08 Denny’s PBA Tour season. The Match of the Week will showcase two PBA stars battling to make Sunday’s live ESPN telecast, and will feature commentary and analysis from PBA staff member Jeff Mark and a variety of exempt PBA pros.

In addition, fans who sign-up for the service will have access to exclusive features, interviews, weekly tips and an array of behind-the-scenes footage for an insider’s look at life on the Denny’s PBA Tour. For the first time, fans will also have access to exclusive video from PBA events such as the Denny’s PBA Tour Trials, the Denny’s All-American High School Championships and the PBA All-Star Shootout.

Xtra Frame subscribers will also have exclusive access to an expanded version of the PBA’s live online scoring system which includes Pin Mapping technology. Pin Mapping, which is only available during match play, allows viewers to see the placement of the pins after each shot, eliminating, for example, any speculation as to whether a bowler left a simple 6-10 or the dreaded 7-10 split.

Besides offering exclusive footage and content, Xtra Frame will also feature an extensive library of PBA telecasts on ESPN from the current and past seasons.

Fans interested in signing-up for Xtra Frame should visit www.pba.com/xtraframe. The service costs $5.95 per month, and is available now.

About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Denny’s PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.