MAILCHIMP JOINS LPGA FAMILY

MailChimp Joins LPGA Family as Official Marketing Partner

 

LPGA aims to utilize MailChimp’s marketing platform to deliver content and messaging to its fans

 

 

DAYTONA BEACH, Fla., July 18, 2018 – The Ladies Professional Golf Association (LPGA) announced today that MailChimp, a marketing platform, has been named an Official Marketing Partner and will help the LPGA reach its audience across multiple digital networks.

 

With MailChimp’s assistance, the LPGA will deliver content, stories and messaging to its fans and followers while bringing constituents up-to-date with all the latest news. MailChimp will be utilized by the LPGA Women’s Network, the Teaching and Club Professionals (T&CP), LPGA.com, the Symetra Tour, LPGA Tour events and the recently rebranded LPGA Amateur Golf Association, among other networks.

 

"As the official marketing partner of the LPGA, MailChimp is looking forward to further engaging with the LPGA’s diverse and impressive membership and audience, while empowering the organization to reach its marketing goals through our platform," said Sean Cook, MailChimp’s VP of Marketing.

 

Through its partnership with MailChimp, the LPGA will look to broaden its audience while engaging its fans via its digital networks and multiple content-specific newsletters.

 

"We are thrilled to have MailChimp on board as part of the LPGA family and we look forward to utilizing their platforms to reach our fan base and inform them about all aspects of the LPGA," said Kelly Hyne, the LPGA’s Senior Vice President of Strategic Partnerships. "This partnership is in line with the LPGA’s overall marketing strategy to both grow our fan base and enhance fan engagement."

 

About the LPGA

The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.

 

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.

 

Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.