LOMBARDO NEW SALES OFFICER

Sal Lombardo Introduced as Chief Sales Officer for SWB RailRiders

With family ties in NEPA, he brings 19 years of professional experience to PNC Field

MOOSIC, PA (July 30, 2018) -- The Scranton/Wilkes-Barre RailRiders, Triple-A affiliate of the New York Yankees, are pleased to formally announce the hiring of Sal Lombardo as their new Chief Sales Officer.  

Lombardo joins the RailRiders after serving as the General Manager for Adams Outdoor Advertising based in northeastern Pennsylvania. Dating back to 2014, he spent the last four years there in leadership positions, and spent nine additional years with the company earlier in his professional career. 

“We are thrilled we were able to add Sal as another incredibly strong addition to our front office,” said Josh Olerud, the RailRiders Team President and General Manager. “His experience in the region will lead to many local companies becoming involved at PNC Field. Beyond that, he will help us to continue growing the existing relationships we have built into the 2018 season.”

“I’m just really excited to be here and work with the organization,” Lombardo said. “Our front office team is so solid, and everyone is passionate about what they do and about coming to work every day which gets me excited about my new role.”

His mother’s side of the family hails from the Scranton/Wilkes-Barre area, and the Queens, NY native has found a home over nearly the last two decades in NEPA. It felt like the right fit as soon as Olerud and Katie Beekman, the RailRiders Vice President and Assistant General Manager, expressed interest in bringing Lombardo aboard.

“I’m a New York guy, this is a New York team and I love baseball,” he said. “So when the opportunity came up that they needed someone who had a strong connection to the market and relationships with people in the area, I knew it was the right fit to build a great corporate sponsorship team here.”

In addition to his time with Adams Outdoor Advertising, Lombardo also spent time with Jena Communications (Stroudsburg, Pa.), Innovative Media Services (Seacaucus, N.J.) and Grey Worldwide/Mediacom (New York City).

For more information on this addition, please contact the Scranton/Wilkes-Barre RailRiders front office by calling (570) 969-2255.

-SWB-