Monday, August 10, 2009

NEW LOOKS FOR 300,
800, 11 STRAIGHT STRIKES
PART OF USBC RECOGNITION
PROGRAM FOR 2009-10

Redesigned 300 and 800 rings and a new 11-strikes-in-a-row trophy are among the many changes being made to the United States Bowling Congress recognition program for the 2009-10 season that begins Aug. 1.

The rings have been redesigned to take on a completely new and modern look. The design change has put the accomplishment front and center on the top of the ring while also showing off the season in which the feat was accomplished.

A new 11-in-a-row USBC-branded resin trophy replaces the old plaque. This eye-catching piece can be displayed proudly with a personalized name plate that shows off the bowler's name, score and date bowled.

"Our recognition program now rewards our members for their performances based on an average that now matches their accomplishment," said USBC Membership Development Director Steve Wunderlich. "We're confident that the program upholds the credibility of the USBC while enhancing the league and tournament experiences for the member."

There's also a completely redesigned awards application to show off the numerous upgrade possibilities that are available. Among the many new and affordable upgrade options is the ability to personalize a side panel of the rings for just $20. However, upgrades are no longer limited to rings alone. Pendants and jackets now will be made available to bowlers wishing to commemorate their award scores in a new and unique fashion.

Another major change is replacing emblems for adult special achievements with unique magnets. In addition, the requirements to acquire these awards have changed to reflect the challenge. Special achievement awards now will be given out for games and series only.

"We found that fewer people were utilizing the patches by sewing them on their bowling apparel and that more often than not they're discarded rather than displayed," said Bugsy Kelly of USBC's membership development group. "Our goal is for members to proudly display their achievements on their refrigerators at home or cubicles at work."

Pins over average and series, all-spare games, Dutch 200, triplicate series, 7-10 and Big Four split conversions have been eliminated from the special achievement program. However, certificates and a purchasable award program will be available on bowl.com for members who wish to print out or purchase items to commemorate the eliminated accomplishments. The certificate program will be available online when the new bowl.com launches Aug. 3.

United States Bowling Congress
The United States Bowling Congress, as the national governing body, ensures the integrity and protects the future of the sport, provides programs and services to more than two million adult and youth members and enhances the bowling experience.

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