THE PBA & KR STRIKEFORCE INK ENDORSEMENT DEAL

KR Strikeforce to sponsor PBA.com’s “In the Bag” web presence

New York, NY., March 5, 2020 – The Professional Bowlers Association announced today the start of a multi-year sponsorship agreement between the organization and KR Strikeforce, a leading supplier and seller of bowling equipment for more than 50 years.

As part of the deal, KR Strikeforce will sponsor the ongoing “In the Bag” feature on PBA.com which highlights the gear used by the pros in each of the tournaments held throughout the 2020 PBA season. The series has been a fixture of the PBA website and a regular favorite among bowling fans across the US and around the world.

“We are very pleased to embark upon this new partnership, giving our devoted fans insight into the equipment trusted and preferred by their favorite PBA Tour stars,” said Colie Edison, Chief Executive Officer of the PBA and Chief Customer Officer of Bowlero Corp. “KR Strikeforce has a long history of providing gear to bowlers of all levels and we look forward to developing this ongoing partnership in the months to come.”

“There are so many exciting changes happening right now with the PBA and we are thrilled to grow our presence,” said Brad Handelman, President of Strikeforce Bowling LLC. “Sponsoring ‘In The Bag’ is a natural fit. Our heritage spans 50 years and we take pride in earning the reputation of delivering the best, most durable bags in the bowling industry. We look forward to our expanded role in supporting the PBA with this new partnership.”

To check out the “KR Strikeforce In the Bag” webpage and search by tournament or by season for all the gear used by the pros during their televised stepladder finals, please visit pba.com/Bowlers/InTheBag.

To learn more about PBA and Strikeforce Bowling , please visit www.pba.com and www.krstrikeforce.com.

About the PBA

The Professional Bowlers Association (PBA) is the world’s preeminent organization dedicated to the sport of bowling and its professional competition, with thousands of members and millions of fans throughout the world. The PBA plays host to bowling’s biggest tournaments from the Go Bowling! PBA Tour, PBA Regional Tour, and PBA50 Tour. In 2019, the PBA was acquired by Bowlero Corporation, the world’s largest owner and operator of bowling entertainment centers with more than 300 locations throughout North America. For more information, please visit PBA.com.

About Strikeforce Bowling LLC.

The Most Trusted Name In Bowling.  Having celebrated more than 50 years in business, Strikeforce Bowling is an industry leader in bags, shoes, and accessories.  Their rolling bags are designed and assembled in the U.S.A and backed by an industry leading warranty. Their performance shoes are known for unmatched comfort.  Strikeforce Bowling is proud to support the sport of bowling now and into the future.