LPGA and LET Join Forces to Drive Growth
of Women's Professional Golf in Europe
Two of golf’s most important stakeholders agree to a long-term partnership to significantly grow awareness, sponsor support, and professional playing opportunities for women in Europe.
The Ladies Professional Golf Association (LPGA) and the Ladies European Tour (LET) today announced that they will unite in a joint venture partnership to push women's professional golf to new heights in Europe and around the world. The combination of the LET's European expertise and relationships in the region, with the LPGA's global strength and worldwide exposure, and their shared vision for the future of women's professional golf and growth of the game, provides the core ingredients to ignite a tour loaded with upside potential.
LET players voted their support for the joint venture partnership on Tuesday during the LET's Annual Membership Meeting in Spain.
"Two teams, joining for one common purpose, will create opportunities we simply could not have pursued on our own," said LET Board Chair Marta Figueras-Dotti. "At its foundation, this joint venture is about creating opportunities for our members to pursue their passion, and their careers as professional athletes. In just the 60 days since we began working on this joint venture, we have already seen a dramatic impact on our LET Tour schedule – an impact that will be a positive result for virtually all of our LET Members."
The LPGA and LET share a common vision to strengthen the presence of women's golf in Europe. A thriving Europe-based women's professional tour is critical to help women from the continent pursue their dreams through the game of golf, and for the overall health and growth of the game globally. Perhaps most importantly, a strong women's tour in Europe will expose millions of young girls to the great athletes, leaders and role models of the LET, helping to inspire the next generation of European players.
"This is an exciting next step for the LPGA's mission to provide more opportunities for women in this game. Over the past 10 years, the LPGA has had tremendous success partnering with other golf stakeholders, including the USGA, PGA Tour, European Tour, R&A and PGA of America, to enhance opportunities for women worldwide. We are thrilled to deepen our relationship with the Ladies European Tour in an effort to create the strongest possible women’s tour in Europe," said LPGA Commissioner Michael Whan. "We have experienced incredible growth in women's golf in the U.S., and this is an extraordinary opportunity to accelerate and expand the game in Europe as well. I'm excited that this is something we will build together, with the LET."
The venture will be jointly managed by the LPGA and the LET and, through their combined resources, will seek to fast track an expanded LET schedule. This year's LET schedule currently includes 20 official events in 13 different countries, with eight of those events in Europe, including two major championships, The Evian Championship and the AIG Women's British Open. The partnership aims to immediately increase playing opportunities for women in Europe, and to have that schedule growth lead to both increased financial opportunities and an optional pathway to the LPGA for the tour’s top performers.
About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women’s Network and the LPGA Amateur Golf Association.
Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.
About the Ladies European Tour
The Ladies European Tour (LET) is headquartered at the Buckinghamshire Golf Club near London and celebrates women’s golf on a global stage. Since its formation in 1978, the Ladies European Tour has crowned more than 250 different winners and 700 championship trophies have been lifted as players from nearly 30 different countries have won on the Tour. The LET operates tournaments across the continents and The Solheim Cup, which has been played 16 times biannually since 1990, has become one of the biggest female sporting events in the world. The LET Access Series is the official developmental tour and bridges the gap from amateur to professional golf, giving young players the opportunity to gain valuable competitive experience and progress onto the main professional tour. The Board of Directors are the guardians of the tour and, along with the Players Council, ensure the tour continues to grow and improve for players, fans and all associates.
Ladieseuropeantour.com
@LETgolf
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