BOWLING INDUSTRY SHOWCASED
AT THE CONFERENCE BOARD AS
A LEADER IN CREATING A
SUPERIOR CUSTOMER EXPERIENCE

The Bowling Proprietors' Association of America (BPAA), the non-profit trade association that serves as the voice of the bowling industry, announced today that Executive Director Steve Johnson was among the executives from world class brands to speak at The Conference Board's annual Customer Experience Leadership Conference. Hosted at the Intercontinental The Barclay in Manhattan from March 23-24, the sold out event highlighted brands that serve as leaders in providing unparalleled experiences to their customers.



As part of a panel on "Implementing Customer Experience Strategies," Johnson addressed the evolution of the bowling industry that has helped drive four years of consecutive growth in the industry; securing bowling's ranking as the #1 participatory sport in the country.



During the prestigious two day event, the BPAA and Johnson were showcased among such leading brands as Ritz-Carlton, GE, Dow Jones, Victoria's Secret, Pitney Bowes, JD Power & Associates, 1-800-FLOWERS.COM and Celebrity Cruises, among others.



"There's no factor that has been more important in driving the growth and resurgence of bowling than our industry-wide focus on providing a great experience to our customers. From the 71 million people who bowl every year to the more than 4,000 operators who are members of the BPAA to the major global brands that sponsor bowling - it is the industry's ability to deliver a great experience to all of our stakeholders that has helped fuel our success," said Johnson.



Added Johnson, "It is an honor to see our industry receive the recognition that it deserves from corporate America and to have bowling stand shoulder-to-shoulder with such iconic brands as Ritz-Carlton, Victoria's Secret, Southwest Airlines and 1-800-FLOWERS.COM. As any of the proprietors, customers or our corporate partners will tell you, there is just simply no customer experience that beats bowling."